The TOY Project was founded in 2013 by Jane Garfield and Angela Donovan. Through her role as a primary school teacher, Jane could see how some children had more toys than others and how schools needed resources but had little funds for sourcing them. It was through this that she began collecting unwanted toys that she could then distribute to those most in need. Angela wanted to provide toys and resources for bereaved children through supporting play therapists with toys to use in their sessions with children who had lost a parent, a sibling or a close friend.
The TOY Project started life as a part-time operation run out of Jane’s living room, but it soon outgrew the space and was moved to a small storage room in a community centre in Finsbury Park. In 2016 we opened a pop-up shop on Junction Road, Archway to raise money to keep the charity going. At the shop, local children and families could now donate their ‘old’ toys and buy ‘new’ ones. Our shop was a big success, and we decided to make the ‘pop-up’ shop into a permanent feature of Archway. We thrived in our new home but quickly outgrew the space and a year later, we moved a few doors down into our new home at 81 Junction Road in Archway. The larger shop provides more retail space and dedicated areas for sorting and storing toys, such as all the Lego required for our weekly Lego workshops we run at a community centre around the corner. We also rent a small warehouse nearby to store new toys we give as gifts for Christmas and birthday presents